Distribution Channel comprises a set of institutions, which perform all of the activities utilized to move a product and its title from production to consumption. In other words Distribution channel is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer.
This is the best questionnaire for Distribution Channel for Any Product or XYZ Product :
Q1. Are you selling XYZ Product?
a. Yes b. No
Q2. Reason for Selling XYZ Product ?
a. Margin
b. Promotional Schemes
c. Demand
d. Dealer relationship
e. Credit Policy
f. Other Reasons
Q3. Reason for not selling XYZ Product?
a. Credit Policy
b. Promotional Material Not Supplied on Time
c. Schemes are not conveyed on time
d. Supply of product is not proper
e. Don’t Wish To Specify
Q4. How much time does it take for delivery of XYZ Product product after ordering ?
a. 6-12 Hours
b. 1 to 2 Days
c. 2 to 7 Days
d. More than7 Days
Q5. How do you rate the schemes of the company?
a. Good
b. Average
c. Poor
Q6. How do you rate the credit policy of the company?
a. Good
b. Average
c. Poor
Q7. How do you rate the Margin of the company?
a. Good
b. Average
c. Poor
Q8. How do you rate the Quality of XYZ Product?
a. Good
b. Average
c. Poor
Q9. How do you rate the Brand Pull of the company?
a. Good
b. Average
c. Poor
Q10. How do you rate the Supply norms of the company?
a. Good
b. Average
c. Poor
Q11. Does the company executives convey schemes on time ?
a. Yes
b. No
Q12. How do you rate the Representative behaviour with retailers ?
a. Highly Satisfied
b. Satisfied
c. Dissatisfied
d. Highly Dissatisfied
Q13. How do you rate the Damage Policy ?
a. Highly Satisfied
b. Satisfied
c. Dissatisfied
d. Highly Dissatisfied
Q14. Are you getting information about scheme of XYZ Product at proper time?
a. Yes
b. No
Q15. Are you satisfied with the distribution channel of XYZ Product?
a. Yes
b. No