Story of Amul

Market Leader of Dairy Products

SWOT Analysis of Amul projects4mba.com

Amul is the largest company in India that makes milk and other dairy products. It is also one of the most well-known and iconic brands in the country. The company was set up to protect the interests of both the people who buy milk in India and the people who make milk. Amul makes milk and milk products, collects them, and sends out more than a million litres of milk every day.

Amul has become the biggest seller of milk and other dairy products in the country. For example, Amul has a 33 percent share of the organised ice cream market. The market for ice cream is likely to grow by 30%. Key Strengths Good Distribution Channel Range of Products Good Promotional Strategy Quality of Amul Products are the strength of AMUL


Every Second 10 Amul Products are sold in India