SWOT Analysis of Big Bazaar – Big Bazaar SWOT Analysis

SWOT Big Bazaar Analysis examines Strengths, Weakness, Opportunities, and Threats. The strengths & weaknesses are internal factors and opportunities and threats are the external factors in the SWOT Analysis of Big Bazaar.

SWOT Analysis is a validated management technique that allows a brand like Big Bazaar to measure its business & results relative to competitors and industry. Big Bazaar is also one of the biggest lifestyle and retail brand in this industry.

Strengths in the SWOT Analysis of Big Bazaar

• Big Bazaar is targeting Upper Middle Class & Middle-Class People.
• Big Bazaar offers variety, quality, variants and convenience
• Product rage is very wide.
• Strong presence in the local market.
• Promotions like discounts, sales, exchange offers, etc. are attracting customers.
• Advertisements with brand ambassadors have also boosted sales of BigBazaar.
• Big Bazaar is able to maintain its good brand image in the minds of the customers.
• The infrastructure is good.
• Offers are attractive.
• Big Bazaar is located in areas with high footfalls.
• Big Bazaar has invested a huge amount in the Retail industry.
• Largest Retail Chain Network in India.
• Big Bazaar offers a good shopping experience.
• Online Ordering systems and delivery systems are effective.
• Guerrilla Marketing Techniques of Big Bazaar is effective.
• Sales Persons are well trained and always ready to help customers in making buying decisions.

Weaknesses in the SWOT Analysis of Big Bazaar

• Big Bazaar is not able to make a presence in the international market its presence is restricted to India Only.
• Big Bazaar has not planned its retail according to lifestyle, taste, and budget.
• Store opening time is not managed properly.
• Revenue is falling because of competitors and new entrants.
• During offers Big Bazaar is overcrowded.
• Billing takes time as the billing executives are explaining Future Pay cards to each and every customer.
• Some advertised products are not available at the store.

Opportunities in the SWOT Analysis of Big Bazaar

• Big Bazaar can launch stores internationally.
• Premium segment products can be targeted.
• Opportunity to get Foreign Direct Investment for store operations.
• Rural markets can be targeted.
• New Malls and Shopping places are developing. Where a Big Bazaar store can increase its revenue.
• Increasing Mall Culture attracts people to visit big stores. Big Bazaar can offer local products that are based on regional requirements.

Threats in the SWOT Analysis of Big Bazaar

• Global competitors.
• Online groceries of Amazon, Flipkart, and other companies can affect the market share of Big Bazaar.
• Competition among D-Mart & Reliance Retail.
• Unorganized retail is also a big threat.
• Government Policies and regulations related to the retail sector.
• International Players who are willing to open stores in India.

You Can also read Marketing Mix of Big Bazaar – Click Here to Read

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