SWOT Big Bazaar Analysis examines Strengths, Weakness, Opportunities, and Threats. The strengths & weaknesses are internal factors and opportunities and threats are the external factors in the SWOT Analysis of Big Bazaar.
SWOT Analysis is a validated management technique that allows a brand like Big Bazaar to measure its business & results relative to competitors and industry. Big Bazaar is also one of the biggest lifestyle and retail brand in this industry.
Page Contents
Strengths in the SWOT Analysis of Big Bazaar
- Big Bazaar is targeting Upper Middle Class & Middle-Class People.
- Big Bazaar offers variety, quality, variants and convenience
- Product rage is very wide.
- Strong presence in the local market.
- Promotions like discounts, sales, exchange offers, etc. are attracting customers.
- Advertisements with brand ambassadors have also boosted sales of BigBazaar.
- Big Bazaar is able to maintain its good brand image in the minds of the customers.
- The infrastructure is good.
- Offers are attractive.
- Big Bazaar is located in areas with high footfalls.
- Big Bazaar has invested a huge amount in the Retail industry.
- Largest Retail Chain Network in India.
- Big Bazaar offers a good shopping experience.
- Online Ordering systems and delivery systems are effective.
- Guerrilla Marketing Techniques of Big Bazaar is effective.
- Sales Persons are well trained and always ready to help customers in making buying decisions.
Weaknesses in the SWOT Analysis of Big Bazaar
- Big Bazaar is not able to make a presence in the international market its presence is restricted to India Only.
- Big Bazaar has not planned its retail according to lifestyle, taste, and budget.
- Store opening time is not managed properly.
- Revenue is falling because of competitors and new entrants.
- During offers Big Bazaar is overcrowded.
- Billing takes time as the billing executives are explaining Future Pay cards to each and every customer.
- Some advertised products are not available at the store.
Opportunities in the SWOT Analysis of Big Bazaar
- Big Bazaar can launch stores internationally.
- Premium segment products can be targeted.
- Opportunity to get Foreign Direct Investment for store operations.
- Rural markets can be targeted.
- New Malls and Shopping places are developing. Where a Big Bazaar store can increase its revenue.
- Increasing Mall Culture attracts people to visit big stores. Big Bazaar can offer local products that are based on regional requirements.
Threats in the SWOT Analysis of Big Bazaar
- Global competitors.
- Online groceries of Amazon, Flipkart, and other companies can affect the market share of Big Bazaar.
- Competition among D-Mart & Reliance Retail.
- Unorganized retail is also a big threat.
- Government Policies and regulations related to the retail sector.
- International Players who are willing to open stores in India.
You Can also read Marketing Mix of Big Bazaar – Click Here to Read
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