Marketing Management

SWOT Analysis of Cipla Limited – SWOT Analysis of Cipla [Detailed]

SWOT Analysis of Cipla Limited focuses on Strengths, weaknesses, opportunities, and threats. Strength and Weakness are internal factors and Opportunities and Threats are the external factors that influence the SWOT Analysis of Cipla Limited. Cipla Limited has a strong employee base of 22036 employees. The total Assets of Cipla Limited are 3.3 Billion US Dollars. The revenue of Cipla Limited is 2.5 Billion US Dollars.

Cipla Limited is a pharmaceutical company that develops and sells prescription medications, active pharmaceutical ingredients (API), and veterinary medicines. The company’s headquarters are in Mumbai, India, and it has extensive R&D and production facilities there.

swot analysis of cipla limited

Strength in the SWOT Analysis of Cipla Limited – SWOT Analysis of Cipla Limited

  • Product Portfolio: Cipla offers a diverse product portfolio that includes APIs and formulations for human and animal healthcare goods. Cipla offers over 2000 items in over 65 categories and is always trying to expand its product line.
  • Low-Cost Drugs for Cancer Patients: Cipla offers and supports cancer patients by offering low-cost drugs, and it also developed a “No Touch Breast Scan” which is a stride ahead in screening technology in India.
  • Robust Research and Development: Cipla has prioritized the development of new drugs, as well as the improvement of medication delivery technologies and the expansion of product uses. Cipla has established a robust Research & Development infrastructure for this purpose. Cipla’s strong R&D facilities are strongly backed by several industrial enterprises.
  • High Recognized: Cipla’s products are highly recognized by regulatory agencies in India, the United States, Germany, and the United Kingdom, among others, lending legitimacy to the company’s products.
  • Strong Brand Portfolio: Over the years, Cipla has made significant investments in developing a strong brand portfolio. This is reinforced by Cipla SWOT analysis. If the company wishes to grow into other product categories, this brand portfolio may be quite beneficial.
  • Good Training Programmes: Successful training programmes have resulted in a highly competent workforce. Cipla has invested heavily in employee training and development, resulting in a team that is not just highly competent but also driven to achieve more.

Weaknesses in the SWOT Analysis of Cipla Limited – SWOT Analysis of Cipla Limited

  • Rivalry: High rivalry from both domestic and global pharmaceutical businesses restricts Cipla’s market share and prevents rapid expansion.
  • Dependent on Indian Market: Cipla’s primary revenue-generating market in India. Although Cipla has a presence in over 100 other countries, it has little clout in other developed markets and is thus heavily reliant on the Indian market.

Opportunities in the SWOT Analysis of Cipla Limited – SWOT Analysis of Cipla Limited

  • Expansion: Cipla is continuously expanding its business in India and internationally through efforts such as investments, collaborations, and acquisitions. Cipla, for example, invested in a biotech manufacturing facility in South Africa. Cipla has also acquired InvaGen Pharmaceuticals in the United States, among other things.
  • Treatment: Cipla, via C-GA, provides a comprehensive variety of ARV medications for the treatment of HIV/AIDS in both children and adults. Cipla’s medicines have the potential to treat an increasing number of people.
  • Develop in Emerging Countries: Cipla could look forward to expanding in emerging markets, particularly in countries where medical infrastructure is developing and, as a result, pharmaceutical is likely to grow.

Threats in the SWOT Analysis of Cipla Limited – SWOT Analysis of Cipla Limited

  • Regulation: Governments have influence over drug prices through national health organizations. A new pricing strategy under Drug price regulation has been suggested in India, which might have a severe influence on the sector. Pricing policy changes have an impact on pharmaceutical firms.
  • Intense Competition: Major companies like Sun Pharma, Cadila, Lupin, and others are fiercely competing in the Indian generics sector. This has an impact on Cipla’s growth potential as well as its market share.
  • Exchange rate fluctuations: Any variations in exchange rates influence the company’s financial agreements with other nations, which might have an impact on profitability.
  • Competition from Generic Medicines: Generic Medicines are giving tough competition to Cipla Limited.
  • Change in Technology: Technological Changes can reduce the production cost. If another company uses the latest technology it can give tough competition to Cipla.

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SWOT Analysis of IOCL – IOCL SWOT Analysis [Detailed]

SWOT Analysis of IOCL (Indian Oil Corporation Limited) focuses on Strengths, weaknesses, opportunities, and threats. Strength and Weakness are the internal factors and Opportunities and Threats are the external factors that influence the SWOT Analysis of IOCL (Indian Oil Corporation Limited).

Indian Oil Corporation Limited is another name for IOCL. It is a gas and oil corporation that is wholly controlled by the Ministry of Petroleum and Natural Gas, Government of India. It is India’s largest commercial oil corporation, and it was placed first on the Fortune India 500 list. It employs over 33,498 people and has vast distribution, marketing, and refining capabilities.

swot analysis of iocl

The organization has a network of 47,801 touchpoints that are constantly expanding. Indian Oil has played an important part in India’s socio-economic growth, regularly providing energy access to millions of people across the country. IOCL has generated revenue of 68 Billion US Dollars in 2020. The company has reported a Net Profit of 2.9961 billion US Dollars in the year 2020-21.

swot analysis of iocl-1

Strengths in the SWOT Analysis of IOCL – IOCL SWOT Analysis

  • Strong Network: With a large distribution network of 10,000 distributors, IndianOil has a brand of LPG cooking gas called Indane that serves 12 crore households. With the brand Servo, it is a market leader in the lubrication industry. Every day, 1,750 planes are powered by the company’s 107 aviation fuel systems. IOCL is one of India’s top brands. The firm was named one of India’s “Most Trusted Brands” in the “Gasoline” category by Reader’s Digest-AC Nielsen Survey. The firm has lived true to the brand’s goal by pledging to cultivate customer relationships, innovate, harness technology, and care for the environment and the community.
  • Pipeline Network: The corporation owns and operates 13,400 kilometers of cross-country pipelines that transport crude oil, processed petroleum products, and natural gas. The business just completed the installation of 543 kilometers of new pipeline sections. The company owns and administers two SPM terminals in Vadinnar’s high seas, as well as three more SPMSingle-Point Mooring (SPM) terminals in Paradip that are used to moor pipeline systems that transport crude oil from ocean tankers to onshore tank farms. The corporation operates crude oil tank farms with massive capacities, ensuring seamless onward transfer to refineries through pipelines.
  • State of Art Research and Development Facility: IOCL has the most advanced R&D facility. It has conducted pioneering research in the fields of lubricants, pipelines, refineries, alternative fuels, engine testing, and environmental sciences. In India and other countries, the business holds 554 patents. The research and development facility is located on a vast 65-acre complex in Faridabad, India. The center has been successful in developing technological solutions that are cost-effective, socially responsible, and ecologically friendly. IOCL focuses on cutting-edge research in nanotechnology, polymers, coal gasification, and petrochemicals, and polymers and petrochemicals.
  • Focus on Sustainability: The corporation has long believed in sustainability and was an early investor in renewable energy sources, amassing a 200-MW portfolio of solar and wind generating capacity that is quickly expanding. Under the government’s Swachh Bharat Abhiyan, IOCL is investing in and researching many waste-to-energy solutions. IOCL is also the industry leader in transforming the retail network to run on solar energy, with almost one-third of its gasoline stations using solar power. The majority of the company’s efforts are aimed at making its operations more environmentally friendly, with the goal of reducing its water and carbon footprints by 20% and 18%, respectively.
  • Strong Brand Portfolio: Over the years, IOCL has made significant investments in developing a strong brand portfolio. This is reinforced by IOCL’s SWOT analysis. If the company wishes to grow into other product categories, this brand portfolio may be quite beneficial.
  • Effective Go To Market Strategy: Its Go To Market techniques for its products have been extremely effective.
  • Good Training Programmes: Successful training and learning programmes have resulted in a highly competent workforce. IOCL invests heavily in employee training and development, resulting in a team that is not just highly competent but also driven to achieve more.

Weakness in the SWOT Analysis of IOCL – IOCL SWOT Analysis

  • Tough Competition: Reliance Industries, ONGC, Hindustan Petroleum, and Bharat Petroleum are IOCL’s key competitors. Bharat Petroleum, another major rival of IOCL, has invested in different R&D initiatives. It also operates huge refineries in Mumbai and Cochin and is a Fortune 500 company. To keep ahead of the competition and avoid losing market share, IOCL must make strategic decisions and investments.
  • Government Control: IOCL has suffered significant losses as a result of the government’s management of gasoline pricing policy because the center frequently fails to follow its commitments to keep gasoline costs artificially low. The corporation continues to borrow more and spend more in order to assure constant fuel supply to consumers, but growing interest costs slash their profit, limiting their capacity to drive the new project to modernize.
  • Need more investment in new technologies: Given the scale of expansion and different geographies the company is planning to expand into, IOCL needs to put more money in technology to integrate the processes across the board. Right now the investment in technologies is not at par with the vision of the company.

Opportunities in the SWOT Analysis of IOCL – IOCL SWOT Analysis

  • Growing Business and Demand: IOCL’s primary business has been transportation and distribution of petroleum products, as well as refining and other related activities, in response to India’s expanding need for fuel. Over the years, the firm has extended its activities throughout the hydrocarbon value chain, including oil and gas exploration, as well as diversification into natural and alternative energy sources.
  • Market Expansion: IOCL has been steadily extending its business worldwide, with offices in the UAE, Bangladesh, Myanmar,  Mauritius, Singapore, and the United States. The company has also expanded its operations through collaborative partnerships with reputable partners from both outside and India. Ratnagiri Refinery and Petrochemicals Ltd. was formed as a joint venture between BPCL and HPCL. The company is performing incredibly well in the international market and has been able to create several chances for the organization.
  • Increasing natural gas market: Natural gas is developing as a cleaner alternative to fossil fuels, and the government of India is pushing for a gas-based economy and measures to utilize it across industries. IOCL obtains liquefied natural gas (LNG) from overseas suppliers with whom it has a long-term contract. Currently, IOCL distributes LNG to 58 institutional clients in the electricity, fertilizer, steel, and industrial sectors.

Threats in the SWOT Analysis of IOCL – IOCL SWOT Analysis

  • Government Policies and Regulations: The government’s decision to provide citizens with relief from rising gasoline costs resulted in massive losses for the corporation. Companies such as IOCL, BPCL (Bharat Petroleum Corp. Ltd), and HPCL (Hindustan Petroleum Corp. Ltd) were predicted to lose Rs. 9000 crore in net profit. Certain government actions to reduce fuel and diesel prices have a significant impact on the company’s earnings.
  • Economic Conditions: The corporation is dealing with a number of issues relating to rising oil costs, currency fluctuations, and growing worries about air pollution. The company’s goal and primary strategy are to address the difficulties and possibilities given by environmental circumstances, as well as to integrate and diversify activities across its worldwide business. In such uncertain conditions, the company’s effort to reduce costs across the supply chain is a monumental challenge.
  • Liability Laws: Liability laws in different countries are different and XYZ may be exposed to various liability claims given change in policies in those markets.
  • Currency Fluctuations: As the company is operating in numerous countries it is exposed to currency fluctuations especially given the volatile political climate in a number of markets across the world.

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SWOT Analysis of Dairy Milk – Dairy Milk SWOT Analysis [Detailed]

SWOT Analysis of Dairy Milk focuses on Strengths, weaknesses, opportunities, and threats. Strength and Weakness are the internal factors and Opportunities and Threats are the external factors that influence the SWOT Analysis of Dairy Milk.

Dairy Milk is a chocolate brand owned by Cadbury. Dairy Milk was first introduced in the UK in 1905, the modern lifestyle has included a variety of things. All of the Dairy Milk products are produced using chocolate. Dairy Milk is a 100-year-old chocolate brand that has earned the trust of its customers. Dairy Milk is presently threatened by a shift in customer preferences toward healthier goods and a reduction in consumption of high-sugar-content goods.

swot analysis of dairy milk

Strengths are defined as the best thing every company does in its range of activities that can give it hold on its competitors. Weaknesses are used in areas in which improvement of the business or brand is necessary. Opportunities are the environmental avenues around the enterprise that can be used to increase its income. Threats are environmental factors that can adversely affect business growth.

Strengths in the SWOT Analysis of Dairy Milk – Dairy Milk SWOT Analysis

  • Well Known Brand: Cadbury’s Dairy Milk is one of the most well-known brand names in the world. Because Cadbury and Dairy Milk are 100-year-old brands, consumers have associated chocolate with Cadbury and Dairy Milk in particular.
  • Strong Distribution: Cadbury has correctly recognized the demands of diverse markets and, as a result, has built up large distribution, which has helped it obtain a strong market share in both urban and rural areas of various nations.
  • Strong Backing: Cadbury, as one of the world’s leading chocolate manufacturers, has a substantial presence in many nations. It has strong distribution networks all around the globe and is financially stable.
  • Brand Loyalty: Dairy Milk is a component of the confectionery sector, which is based on impulsive purchases. Customers in this market are prone to switching brands at no cost, making it challenging to sustain consumer loyalty. Dairy Milk, on the other hand, has been able to sustain high brand loyalty.
  • Brand Recall: Dairy Milk is one of Cadbury’s most successful products, and it has a very high brand recall. People associate chocolate with Dairy Milk, particularly in locations where other brands are unfamiliar.
  • Aggressive Advertising: Dairy Milk has long positioned the brand as a family product that is particularly important to its target group of 10 to 25-year-olds. Dairy Milk is advertising its products heavily.
  • Variants: Dairy Milk is available in four distinct flavors: chocolate, fruit and nut, roast almond, and crackle. This draws a diverse group of customers and aids in revenue growth. Dairy Milk has a large number of SKUs, particularly for its chocolate form. It has SKUs in India that start at Rs. 10 and go up to about Rs 200. This demonstrates a large number of alternatives and products for various sorts of customers and marketplaces.
  • Cocoa Percentage: Cadbury Dairy Milk has a lower cocoa percentage than the competition. The cocoa percentage in Cadbury Dairy Milk is around 2.58 percent (w/w), which signifies the intensity of chocolate in the product. Other rivals, such as Amul and Schmitten, had a cocoa content of moreover 3%.

Weaknesses in the SWOT Analysis of Dairy Milk – Dairy Milk SWOT Analysis

  • Sugar content: Cadbury Dairy Milk has a very high sugar level; Cadbury Dairy Milk has more than 50% (w/w) sugar content. The current worldwide trend is toward healthier goods, hence this is a drawback.
  • Issues and Controversies: Cadbury has been involved in a number of issues. Cadbury’s worm incident in India had a significant influence on its brand reputation, and Cadbury needed to put in a lot of marketing effort to overcome it. Such conflicts have a negative impact on brand trust.

Opportunities in the SWOT Analysis of Dairy Milk – Dairy Milk SWOT Analysis

  • Low Sugar Variants: Cadbury Dairy Milk may develop products with low or no sugar content as health awareness grows throughout the globe and customers shift toward healthier goods.
  • Nutritional version: In keeping with the trend of releasing new variations, a market for nutritional chocolate is forming, and Dairy Milk may release a version with a high nutritional value.
  • Aggressive Advertising Strategy: Dairy Milk must follow an aggressive advertising strategy to create good recall among the customers.
  • New Trends: New consumer preferences trends may offer up new markets for Dairy Milk. It is an excellent chance for the company to generate new income streams while also diversifying into new product categories.
  • Taxation Policy: The new taxation policy can significantly impact the way of doing business and can open new opportunities for established players such as Dairy Milk to increase its profitability.
  • Superb Performance in New Markets: Dairy Milk has developed competence in entering and succeeding in new markets. The growth has assisted the organization in developing new revenue streams.

Threats in the SWOT Analysis of Dairy Milk – Dairy Milk SWOT Analysis

  • Intense Competition: Dairy Milk competes with several brands throughout the globe, including Lindt, Amul, Hershey’s, Ferrero, and Schmitten, among others. This kind of competition diminishes market share.
  • Increasing health awareness: As health knowledge grows throughout the globe, people are shifting away from high-fat goods and toward healthier alternatives.

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SWOT Analysis of Glow and Lovely [Explained]

SWOT Analysis of Glow and Lovely focus on Strengths, weaknesses, opportunities, and threats. Strength and Weakness are the internal factors and Opportunities and Threats are the external factors that influence the SWOT Analysis of Glow and Lovely.

Glow and Lovely previously known as Fair & Lovely is Hindustan Unilever’s fairness cream which was initially launched in the Indian market. For Unilever in India, Glow and Lovely is one of the most powerful brands in terms of women’s trust. The brand has been on the market in more than 45 countries for over 45 years. Also, the brand has been criticized continuously for its “racist” ads.

Strengths are defined as the best thing every company does in its range of activities that can give it hold on its competitors. Weaknesses are used in areas in which improvement of the business or brand is necessary. Opportunities are the environmental avenues around the enterprise that can be used to increase its income. Threats are environmental factors that can adversely affect business growth.

swot analysis of glow and lovely

Strength in the SWOT Analysis of Glow and Lovely

  • Strong Brand: Glow & Lovely is one of the most powerful skincare brands in the world, with extremely strong brand equity. This is the world’s first and largest fairness cream brand, valued at more than 6 billion dollars.
  • International Footprint: As a Unilever brand, Glow & Lovely has a significant global footprint, with a presence in over 45 countries. Glow & Lovely has established an own market and penetrated the smaller parts of many countries since they were on the market in the past 45 years.
  • Promotional Campaigns: Over the years, Glow & Lovely advertising campaigns have often included how a woman’s self-confidence increases with increasing fairness and better-looking skin. This contributed to the awareness of Glow & Lovely about the brand.
  • Unilever Product: Glow & Lovely is a product of one of Unilever, the world’s leading consumer products company. This provides Glow & Lovely distribution advantages and financial support which give Glow & Lovely the competitive advantage.
  • Women’s empowerment: Glow & Lovely has set up the Glow & Lovely Foundation. Glow & Lovely Foundation empowers and supports women in disadvantaged girls. This improves the image of the brand.
  • Strong Distribution Network: Over the years Glow and Lovely have built a reliable distribution network that can reach the majority of its potential market.
  • Superb Performance in New Markets: Glow and Lovely have built expertise at entering new markets and making a success of them. The expansion has helped the organization to build a new revenue stream and diversify the economic cycle risk in the markets it operates in.
  • Distribution Network: It has built a culture among distributors & dealers where the dealers not only promote the company’s products but also invest in training the sales team to explain to the customer how he/she can extract the maximum benefits out of the products.
  • Superb Performance in New Markets: Glow and Lovely have built expertise at entering new markets and become successful. The expansion has helped the organization to build a new revenue stream and diversify the economic cycle risk in the markets it operates

Weaknesses in the SWOT Analysis of Glow and Lovely

  • Criticism: Various criticisms and groups of women accuse Glow & Lovely of categorizing women based on their colour of the skin and demeaning women with a dark colour have strongly opposed Glow & Lovely. Such advertisements have affected the reputation of Glow & Lovely as a brand.
  • Microbial Contamination: Glow & Lovely was found to be substandard for microbial contamination in April 2017, according to the Indian Food and Drug Administration (FDA) tests. The quality of Glow & Lovely raises problems for Unilever. These problems affect the brand image and brand popularity.

Opportunities in the SWOT Analysis of Glow and Lovely

  • New Trends and Consumer Behaviour: New trends in consumer behavior can open up new markets for Glow and Lovely. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too.
  • Increased awareness of human skincare: Women worldwide are aware of skincare, which gives Glow & Lovely the chance to launch a cream product for men (Glow & Lovely-Menz Active).
  • Consumer Behaviour: New trends in consumer behavior can open up new markets for Glow and Lovely. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories.

Threats in the SWOT Analysis of Glow and Lovely

  • Intense Competition: Competition in the area of skin fairness is growing with the introduction and impact on market shares by brands such as Fairever, No Marks and Fair & Handsome.
  • Herbal Products: It is being reported that the use of herbal products is rising in India and other countries around the world as well. The entire industry is facing a great threat.
  • Protest: Protests have targeted the brand, calling Glow & Lovely “racist. Glow & Lovely has been hit by considerable criticism over its advertising, but still thrives because of constant opposition.

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SWOT Analysis of Infosys [Detailed]

SWOT Analysis of Infosys focuses on Strengths, weaknesses, opportunities, and threats. Strength and Weakness are the internal factors and Opportunities and Threats are the external factors that influence the SWOT Analysis of Infosys.

Strengths are defined as the best thing every company does in its range of activities that can give it hold on its competitors. Weaknesses are used in areas in which improvement of the business or brand is necessary. Opportunities are the environmental avenues around the enterprise that can be used to increase its income. Threats are environmental factors that can adversely affect business growth.

Infosys is an Indian IT company that offers business consulting, software and management services for business processes. The majority of Infosys’ clients are based in North America and Europe. Nearly all of its development centres are located in India. As of December 2020 market capitalization of Infosys was 71.92 Billion US Dollars.Standard & Poor has given “A- Credit Rating” to Infosys. Infosys is headquartered at Bangalore. Infosys was founded in the year 1981. Infosys has a employee base of 242371 as of March 2020.

swot analysis of infosys

Strengths in the SWOT Analysis of Infosys – Infosys SWOT Analysis

  • Low Salary: India has given the company an advantage over rivals in terms of lower cost. The majority of Infosys 119 development centres are located in India, which provides it with high-quality technical talent at a significant cost advantage, given that salaries in India are significantly lower than in developed countries.
  • Large Array of IT Services: The company offers a large array of IT services and software-based solutions, in addition to consultancy and management services. For this reason, Infosys attracts different types of businesses.
  • Strategic Alliances: Infosys has formed strategic alliances with leading technology and business players in order to bolster its services and business solutions. Earlier it’s worked with Hewlett-Packard, Microsoft, IBM, and Amazon on similar projects. We are confident in our ability to form a strong partnership to provide innovative and collaborative solutions.
  • Good ROI: Infosys is relatively successful at the execution of new projects and it generates good profits through its existing business. The company is generating a good Return on its investments.
  • Good Training and Development Programmes for its Employees: High-level personal skills can be acquired through training and development programmes. Infosys Inc is providing continuous training and development of its employees resulting in an enthusiastic and motivated team.

Weaknesses in the SWOT Analysis of Infosys – Infosys SWOT Analysis

  • Depending on Foreign Markets: American and European operations have been the majority of the company’s bases of operations. Nearly 80% of the Infosys revenue comes from North America and Europe. Under such conditions, the company is vulnerable to instability and uncertainty.
  • Emerging markets: the recent growth in emerging markets has outpaced funding. Infosys lacks the critical development information for most of the developing nations, leaving them with only one way to grow.
  • High Attrition Rate: Many employees leave Infosys for better-paying jobs, better career options, and higher education opportunities for higher education. When staff turnover is high, a company has a bad image.

Opportunities in the SWOT Analysis of Infosys – Infosys SWOT Analysis

  • Acquisition of New Startups: One way to expand technology would be to start to invest in technology start-up companies. Infosys has identified potential and invested heavily in technology companies at the early stage. For instance, in 2016, investments were made in Trifacta, a data wrangling software company, and Waterline Data Science. Infosys should continue to invest in companies that provide Infosys with the competitive advantage of technology.
  • Digital Transformation: Spending on Digital Transformation Technologies is growing. And the company has begun to focus on providing digital transformation services, which can benefit in terms of increasing global investment.
  • Cloud-Based Computing: Demand for cloud-based solutions is increasing, as cloud computing has altered the fundamental nature of computing. The worldwide expenditure on cloud services is estimated to grow at a rapid pace by 2025, according to industry estimates. Infosys, which has a sizable presence in the cloud computing market, stands to benefit from the growing demand.
  • Concentrate on emerging markets: Infosys should concentrate its efforts on emerging markets, which are expected to generate significant revenue for IT services and consulting firms in the future. Infosys should not fall behind.

Threats in the SWOT Analysis of Infosys – Infosys SWOT Analysis

  • Intense Competition: The information technology services industry is a highly competitive sector. IT/business consulting services like Cap Gemini, Accenture, Cap Gemini, and TCS go head-to-to-head with high-tech and consultancies like Infy In addition to competing with software giants like Oracle and SAP, the company also competes with software consultancy competitors. Intense competition results in price pressures and increased investment in innovative technology to maintain a competitive edge.
  • Changes in US immigration laws: Because immigration laws are subject to political pressure, they are susceptible to change in the event of a change in political power in the United States. Infyis and other countries could be adversely affected by the tightening of immigration rules.
  • Increasing salary inflation in India: Lower wage cost is a major competitive advantage for companies such as Infosys, but wage increases are also pressurized in India. Infosys has had to keep the quality of its employees because of wage inflation. It has an adverse effect on the company’s operating margins.
  • Liability Laws: The liability laws in different countries are different, and Infosys may be exposed to various liability claims.
  • Volatile World Markets: Because of the volatile world financial markets, Infosys is exposed to volatile international macro-economic indicators.

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SWOT Analysis of TCS – TCS SWOT Analysis [Detailed]

SWOT Analysis of TCS focuses on Strengths, weaknesses, opportunities, and threats. Strength and Weakness are the internal factors and Opportunities and Threats are the external factors that influence the SWOT Analysis of TCS.

Tata Consultancy Services is one of the prominent business conglomerates in India, and is considered a part of the group of “Tata group”. The core business of TCS also consists of providing IT services, consultancy, and business solutions. In Asia-Pacific, Africa, Middle East, Europe, and Americas, TCS operates in Americas. The total Revenue of TCS in the year 2020 was 23 Billion US Dollars. The total number of employees in TCs is 469261 as of December 2020.

Strengths are defined as the best thing every company does in its range of activities that can give it hold on its competitors. Weaknesses are used in areas in which improvement of the business or brand is necessary. Opportunities are the environmental avenues around the enterprise that can be used to increase its income. Threats are environmental factors that can adversely affect business growth.

swot analysis of tcs

Strengths in the SWOT Analysis of TCS – TCS SWOT Analysis

  • Huge Customer Base: TCS serves clients in a variety of industries, including banking, financial services, retail, telecommunications, and media and entertainment. Exposure to diverse businesses dilutes the risks of a single market or industry’s over-dependence. TCS is also serving the Government of India for Passport services.
  • Global Footprints: TCS’s presence across various markets in which the company has attempted to gain as much coverage as possible is its global footprint, which now stretches from North America, UK, Africa, Europe, and the Asia-Pacific regions. A presence in diversified geographical areas reduces corporate risk and provides TCS with a strong global image.
  • Strategic Partnership: TCS established a strong partnership around the world with global enterprises. It worked with certain technological giants like Amazon, Adobe, Dell, Bosch, HP, etc. TCS offers both technologically sustainable and innovative business and strategic solutions through these partnerships.
  • Strong Service Portfolio: TCS offers a strong and balanced service portfolio, which includes: application development and maintenance of Business Process Services (BPS), IT infrastructures, business intelligence, and more. Various business customers attract such a strong and diverse portfolio.
  • Good Returns on Capital Expenditure: TCS is relatively successful at the execution of new projects and generated good returns on capital expenditure by building new revenue streams.
  • Highly skilled workforce through successful training and learning programs. TCS is investing huge resources in the training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more

Weaknesses in the SWOT Analysis of TCS – TCS SWOT Analysis

  • Legal Judgements: TCS engaged in a 2014 legal battle for alleged misuse of confidential information by Epic System against Epic Systems. In 2016, TCS was found to have been found guilty and charged $940 million in damages. TCS opposed and rejected the judgement by the higher competence. Such events influence the company’s image.
  • Diligent decrease in performance: The TCS subsidiary Diligenta continuously operated below par. Diligenta. The enterprise is unlikely to improve performance quickly and therefore affect the bottom line of TCS.

Opportunities in the SWOT Analysis of TCS – TCS SWOT Analysis

  • Digital Transformation: The world is digital and thus business dynamics are transforming the digital economy. The focus of TCS is to transform itself digitally and offer digital solutions. TCS should look forward to more spending on technology for digital transformation.
  • Increasing Demand for Cloud-Based Computing: Digital technology and fast internet connectivity have emerged. In fact, in the next 5 years, expenditure on cloud services will increase in the next 19% in CAGR. The world is progressing toward cloud solutions. TCS has a strong cloud-based infrastructure, and is, therefore, ready to benefit from the generated requirement.
  • Solutions from machine to machine (M2M): M2M solutions enable both wireless and wired communications systems. For M2M solutions, there are positive prospects in the future, and revenues are expected to be high. TCS has a complete range of M2M services that enable the demand for M2M solutions to be taken advantage of.
  • Mobility Solutions: Enterprise mobility solutions are expected to be driven by business applications with a growing mobile worker population and the increasing use of sophisticated mobile devices. The demand for mobility solutions is latent and is projected to increase by 24.7 percent in a CAGR until 2022. TCS is well-positioned to benefit from its growing focus on the development of enterprise mobility solutions.

Threats in the SWOT Analysis of TCS – TCS SWOT Analysis

  • Immigration and its Limitations: Indian IT companies are expected to suffer as they increase their cost and impact profitability, and therefore pose a risk to the industry with immigration rules, increased H-1B visa fees, and changing political circumstances in the US.
  • Intense competition: IT companies such as Infosys, Wipro, Capgemini, Deloitte, Accenture, etc are faced with heavy competition. The result is price wars in the sector and the market share is limited.
  • High Attrition rate: The Indian IT industry undergoes a high rate of attrition, which increases costs to provide new employees with skills and leadership development and also affects the company’s image.

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SWOT Analysis of Good Day Biscuits [Detailed]

SWOT Analysis of Good Day Biscuits focuses on Strengths, weaknesses, opportunities, and threats. Strength and Weakness are the internal factors and Opportunities and Threats are the external factors that influence the SWOT Analysis of Good Day Biscuits.

Strengths are defined as the best thing every company does in its range of activities that can give it hold on its competitors. Weaknesses are used in areas in which improvement of the business or brand is necessary. Opportunities are the environmental avenues around the enterprise that can be used to increase its income. Threats are environmental factors that can adversely affect business growth.

Good Day Biscuits are a popular biscuit brand owned by the over 128-year-old Britannia Industries company. The company also owns a wide range of popular sweetshop brands, including Good Day, Marie, Tiger, Milk Bikis, and Nutrichoice. Brittania also covers milk products such as cheese, butter, milk, and yogurt. Britannia has a widespread distribution channel that reaches more than 5 million retail outlets sells Good Day across India.

swot analysis of good day

Good Day Biscuits are popular for their rich taste and texture. Good Day is also popular among the People in UAE, Europe, North America, South East Asia, and Africa, but they are not prominent in these markets. Surveys in various research show that Good Day is one of India’s most trustworthy cookie brands.

Strength in the SWOT Analysis of Good Day Biscuits – Good Day Biscuits SWOT Analysis

  • Strong Distribution Channel: Good Day is sold in more than 100 cities throughout India, with 5 million retail outlets, and more than 62% of the family in the area. Moreover, the brand is also sold throughout the world in more than 60 countries.
  • Various types of biscuits: Good day biscuits, which are popular in cashew, butter, and nutty variants, are available. Modeled on a cookie, the brand can distinguish itself from the rich taste of a cookie and not a biscuit, but its texture.
  • Smile’s concept: Good Days have built a strong association with happiness and smile by their name, promotional campaigns, and advertisement and design and form. A new package, in which the cookie is placed as a smiley face is also recently launched.
  • Production: Britannia Industries recently made some changes from the previous strategy to start production of its own products, in which everything was outsourced. This can help him keep the signature recipes and make the product as indigenous as possible.
  • Market Share: Britannia holds a 30% market share of the Indian biscuit market. Good Day is No. 1 Player in Cookie Biscuit Segment.
  • High Product Recall: Good Day has a high brand recall due to its aggressive advertising and brand name.
  • Brand Name of Britannia: Brand Name of Britannia is associated with Good Day Biscuits. In the year 1892 Britannia was started in a small house situated at central Calcutta (now Kolkata) as a bakery that makes delicious golden brown biscuits. Britannia makes biscuits for British Officers in British Raj and their families, people who used English tea-time snacking to high standards. Britannia has served Indian consumers with its wide range of rich flavor, fresh and nutritious biscuits. Britannia is today India’s leading food company with more than Rs. 6000 crores of revenue, providing more than half of the Indian population with a wide range of products available across 3.5 million retail outlets.
  • Strong Financial Backing: Good Day Biscuits have the backing of Britannia with a revenue of 1.5 Billion Dollars, Net Income is 1660 Million US Dollars.
  • Large Employee Base: Britannia has an employee base of 4480. This has lead to the continuous production of Good Day Biscuits.

Weaknesses in the SWOT Analysis of Good Day Biscuits – Good Day Biscuits SWOT Analysis

  • Cost: Good day biscuits are made from rich, cost-intensive ingredients such as cashew and butter. However, the prices of biscuits cannot be higher because they are already at a premium level. This can ultimately prove to be a challenge for the firm.
  • More concentration on milk production: Although Brittania Industries has always been in the Biscuit industry, the company now focuses more on dairy products like butter and cheese. The increase in the dairy industry may in the long term affect the clothing companies such as Good Day.
  • Lethargy to change: The Good Day brand hasn’t changed its look or feel since the very beginning of the year, and taste is consistent. Although the recent effort to promote the brand with a smiley face has been a small rebranding, there is still ample room for change.

Opportunities in the SWOT Analysis of Good Day Biscuits – Good Day Biscuits SWOT Analysis

  • Demand for low-calorie products has risen: the good day was always a rich taste, but today the client is aware of calories and looks for healthy cookies that are low in sugar and calories. This can allow ample scope for the cookie-inspired biscuit for new healthy variants.
  • Lifestyle Change: Changing lifestyles and the demand for healthier food products: increased literacy rates, health education, evolving lifestyles, and rising disposable incomes are influencing the market for healthy food products.
  • Overseas Market: extending its business to another international market will enable the company to become a global player in food products.
  • Opportunity to capture Rural Markets: Britannia can tap Rural Markets for Good Day biscuits.
  • Use of Social Media and Modern Trade: Britannia can promote its products on Social Media and use Modern Trade Channels for increasing its sales.

Threats in the SWOT Analysis of Good Day Biscuits – Good Day Biscuits SWOT Analysis

  • The threat of substitution: sugar-based cookies and biscuits may face the threat of organic, sugar-free, and low-calorie biscuits being replaced. There is also a risk that people will stop eating stores and start baking cookies for themselves.
  • Competition: Good Day is also facing competitions from SunFeast, Parle, and so on, other than internal brands such as Marie, Nutri Choice, and Milk Bikis.
  • Laws and Regulations: Government Rules and Regulations can also directly or indirectly affect the sales and production of the company.

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Projects4MBA (June 16, 2021) SWOT Analysis of Good Day Biscuits [Detailed]. Retrieved from https://www.projects4mba.com/swot-analysis-of-good-d/5289/.
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SWOT Analysis of Bank of Baroda [Detailed SWOT]

SWOT Analysis of Bank of Baroda focuses on Strengths, weaknesses, opportunities, and threats. Strength and Weakness are the internal factors and Opportunities and Threats are the external factors that influence the SWOT Analysis of Bank of Baroda.

Bank of Baroda (BOB) is a public sector financial institution providing facilities such as personal banking, commercial banking, corporate banking, SME, etc. Bank of Baroda operates mainly in India. Baroda Bank has its registered office at Baroda, Gujarat. The government of India has merged Bank of Baroda, Vijaya Bank and Dena Bank in the year 2018. Bank of Baroda has 107 international branches in 27 Countries. Bank of Baroda was established by Sayaji Rao Gaekwad III in the year 1908.

Lets discuss the SWOT Analysis of Bank of Baroda.

swot analysis of bank of baroda

Strengths in the SWOT Analysis of Bank of Baroda – Bank of Baroda SWOT Analysis

  • Complete Banking Products Portfolio: Bank of Baroda has a wide range of banking services and financial instruments available for its customers.
  • Wide Branch Network: Bank of Baroda, the second-largest bank in India, has a diversified branch network mix that sustains low-cost capital mobilization. Bank of Baroda has over 9482 branches throughout the country and has also reached rural India with over 1964 branches in rural India. Bank of Baroda has 13193 ATMs.
  • Salary Account of Government Employees: Most of the government employees are having salary account in the Bank of Baroda.
  • Strong Capital Position: Bank of Baroda held a strong capital adequacy ratio (CAR) of 13.45 percent as of 31 March 2019. Bank of Baroda has a business of 218 billion US Dollars.
  • Large Customer Base: Bank of Baroda has a customer base of 131 million.
  • Merger: Government has merged Bank of Baroda, Vijaya Bank, and Dena Bank. Bank of Baroda is now the third-largest lender in the country.
  • Interest Rates: Interest rates are less as compared to private sector banks.

Weaknesses in the SWOT Analysis of Bank of Baroda – Bank of Baroda SWOT Analysis

  • NPA: The NPA of Bank of Baroda is increasing year by year. In the year 2019, it was 15610 Crores and in the year 2020, it was 21577 Crore rupees. The bank is not able to decrease this NPA.
  • Less Presence in International Markets: Bank of Baroda has business in 27 countries but the bank is primarily focused on its Indian market. BOB’s must increase their services in international markets to increase its profits.
  • Forex Fraud: A number of employees have been caught in Forex Scam over the years. Even the RBI penalized the Bank of Baroda for a forex fraud of almost 6000 crores. Likewise, there have been other scams concerning bank employees.
  • Less Brand Value: Government banks are known to advertise even less and only on the basis of the available budget. As a consequence, the bank has very poor brand value relative to private banks. In terms of the Government Banks, the Central Bank of India and other subsidiaries of the State Bank, as well as the Bank of India, has higher brand equity.

Opportunities in the SWOT Analysis of Bank of Baroda – Bank of Baroda SWOT Analysis

  • Bancassurance: Most of the banks are promoting products offered by one or the other insurance companies. Bank of Baroda has entered into a joint venture with Andhra Banks and the UK-based firm and promoting products of IndiaFirst Life Insurance. This bancassurance model may have long-term results for the Bank of Baroda.
  • UPI / Payment Bank: New banking products like UPI Payment Wallets are also a great opportunity for the bank. Bank can launch its UPI Payment app like Paytm or PhonePe.
  • Development of Loan Market: Due to developing infrastructure Bank of Baroda can provide loans at less interest rates to potential customers.
  • Business / Personal Loan: The business and personal loan segment can be a great opportunity for Bank of Baroda.

Threats in the SWOT Analysis of Bank of Baroda – Bank of Baroda SWOT Analysis

  • High competition: There are many national and international players in Banking Industry. Due to intense competition business of Bank of Baroda is affected and this can be a major threat to the bank.
  • Online Lending: Online Loans offered by various NBFC and Private Banks can be a major threat to the Personal Loan department of Bank of Baroda.
  • Private banks:  Private banks are a big rival to government banks because of the facilities offered and because of the strong functionality of private banks over government banks.
  • Payment Wallets: Payment Wallets can also affect the business of Banks. This can be a major threat to Bank of Baroda and other government sector banks.

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SWOT Analysis of Acer – Acer SWOT Analysis [Detailed SWOT]

SWOT Analysis of Acer focuses on Strengths, weaknesses, opportunities, and threats. Strength and Weakness are the internal factors and Opportunities and Threats are the external factors that influence the SWOT Analysis of Acer.

swot analysis of acer

Acer is one of the leading consumer electronic companies. Acer has a great presence in servers, laptops, desktops, monitors, displays, tablets, handhelds, and smartphones. Acer has its headquarters in Taiwan. Acer is ranked 6th by sales among the PC Vendors in the world. Acer has its operations throughout the world. The company employs over 7,000 people, with offices in 40 different countries. Gateway Inc., eMachines, Packard Bell, and Escom are the subsidiaries of Acer.

swot analysis of acer - 01

Acer India had been a fully owned company of Acer International has started its operation in India in the year 1999. It is a prominent company in mid-range laptop PCs and low-range notebooks. Although in India, the Acers headquarters is in Bangalore.

Strength in the SWOT Analysis of Acer – Acer SWOT Analysis

  • Low Pricing Strategy: Compared to other brands such as Dell, HP, Apple, etc., Acer offers Laptops at a cheaper rate, which is an advantage for the company. Thus we can say that Acer is following a Low Pricing strategy. One of the reasons Acer’s ability to market devices at a lower cost is its operational efficiency.
  • Supply Chain: The supply chain of Acer is recognized and benchmarked as an indicator of end-to-end operating performance.
  • International Presence: Acer has more than 7000 staff worldwide working in 40 countries and has store stores scattered across 160 countries.
  • Reach Masses: Acer has been able to reach the masses due to its multinational footprint and has been active in retaining a low price structure.
  • Netbooks: Acer has a list of netbooks and Chromebooks that are often classified as small notebooks. Acer laptops have been widely accepted on the market. Acer is the largest netbook brand.
  • Rankings: Acer is the sixth-ranked brand in the Laptop sector and has a market share of 6.9 percent.
  • Distribution Channel: The distribution channel of Acer is good and has a wide reach.
  • Employee Training: Acer is giving special emphasis on Employee training to increase its earnings.
  • Research and Development: Acer is involved in research and development which will help the company to increase its profits.

Weaknesses in the SWOT Analysis of Acer – Acer SWOT Analysis:

  • Low Presence in B2B Market: Acer has a comparatively less presence in B2B markets compared to rivals such as Dell, HP, Lenovo, etc.
  • Product Range: Acer wants to expand its product range by including quality brands as well as diverse realms. Its lower pricing strategies drive customers away from it searching for quality or customized items. Acer is often the subject of a negative impression that low price and low quality are equivalent.
  • Quality Concerns: As long as you hold the price of the goods down, customers feel that the quality of the product would be lower. This is a rough time reaching the Acer brand. The perceived consistency of the brand is poor due to its penetrative costs.

Opportunities in the SWOT Analysis of Acer – Acer SWOT Analysis

  • Low Price Opportunities: With the introduction of computers and the internet, demand for laptops and cell phones is on the rise. Acer, having a range of low-priced goods will make effective use of this opportunity.
  • Economic slowdown due to Pandemic: In a circumstance of economic slowdown, Acer could be the preferred alternative to ensure lower cost efficiency.
  • Gaming / Premium Laptop Demand: Due to the increased demand for gaming and virtual reality people prefer gaming laptops. This demand can be seen as an opportunity by Acer. While cost is the benefit of Acer, it may deliver a premium line of high-performance and rugged laptops. This adds market equity to the brand and will later contend with top players like HP, Dell, or Hewlett Packard.
  • New markets: Acer can extend its footprints in the new emerging markets in developing countries to increase its profits.

Threats in the SWOT Analysis of Acer – Acer SWOT Analysis

  • Intense Competition: There are many players in the market and Acer is facing tough competition from HP, Lenovo, MSI, Dell, etc.
  • Low margins: Low margins can influence the brand in the long run. Acer has to change the margins to increase the margins resulting in the reinvestment of the brand in branding and marketing practices. If penetration pricing persists, the net margins would be lower.
  • Government Norms: Government norms in many countries can have a direct impact on the business of Acer.

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Projects4MBA (June 16, 2021) SWOT Analysis of Acer – Acer SWOT Analysis [Detailed SWOT]. Retrieved from https://www.projects4mba.com/swot-analysis-of-acer/5224/.
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"SWOT Analysis of Acer – Acer SWOT Analysis [Detailed SWOT]." Projects4MBA [Online]. Available: https://www.projects4mba.com/swot-analysis-of-acer/5224/. [Accessed: June 16, 2021]
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SWOT Analysis of BPCL – BPCL SWOT Analysis [Detailed]

SWOT Analysis of BPCL focuses on Strengths, weaknesses, opportunities, and threats. Strength and Weakness are the internal factors and Opportunities and Threats are the external factors that influence the SWOT Analysis of BPCL.

BPCL is an Indian refining firm. It’s one of the largest companies in the country.  BPCL focuses on the manufacturing, marketing, and distribution of petroleum products. Some of them are petrol, diesel, lubricants, natural gas, CNG, LPG, Aviation Fuel, Kerosene, and industrial kerosene. BPCL is one of the Fortune 500 companies. Two of the main operating refineries are situated in Kochi and Mumbai, Maharashtra. The headquarters of BPCL is located in Mumbai. It is considered one of India’s most trusted companies.

swot analysis of bpcl

Strengths in the SWOT Analysis of BPCL – BPCL SWOT Analysis

  • Recall: Almost everybody recognizes BPCL because of its powerful brand recall.  People will locate their fuel stations almost anywhere, and often people use their LPG cylinders. As a result, they have achieved great brand recall and a high level of confidence among consumers.
  • Social Acceptance: BPCL has a wide appeal because of its distribution channels. Its petrol and gas are available everywhere.  Thus they achieved good brand preference and strong social acceptance amongst the consumers.
  • Wide Network: BPCL has over 14,000 fuel stations and expanding its network to reach suburbs of the country.
  • Production Capacity: large refineries have been built up, giving them a considerable edge over their rivals. Its production capacity is also high as compared to its competitors. This raises the value and happiness of consumer order fulfillment.
  • Broad Product portfolio: BPCL has a broad product portfolio and continues to add to the list due to its R&D.
  • Research and Development: R&D is a very critical aspect of BPCL and is at the heart of their market. BPCL needs this to expand its product offering in order to maximize its sales and market share. BPCL continues to explore crude oil whether they can extract some other valuable items or improve the value of those already present. Few of their success include fuel oil, semi-synthetic 4T engine oil, hydraulic oils, etc.
  • Non-Traditional Sources: Apart from conventional sources, they recognize that it is necessary to expand its business through Bio-diesel, biofuel plantation, the establishment of bio-diesel installations, solar turbines, wind farms, etc. This reflects their solid foundation for the future.
  • Collaboration for Recruitment: Work with the brightest minds in the country for the R&D department. This gives them the edge over their competitors. BPCL recruits top brains from IITs, NITs, IISc, and Top Petroleum Colleges, etc.
  • Rural Reach: BPCL has a good rural reach and is developing its network.
  • Strong Financials: BPCL has a total revenue of US 40 Billion Dollars, Net Income of US 430 Billion Dollars. The government of India has a stake of 52.98% in BPCL. Employee’s strength in BPCL is about 12157 employees.

Weaknesses in the SWOT Analysis of BPCL – BPCL SWOT Analysis

  • Rules of the Government: Activities of BPCL are bound by legislation. Thus they cannot work independently on their own and raise their earnings like a private company.
  • Employees: As a government entity, BPCLneeds more than enough employees to manage its activities. More employees mean more expenditure on salaries and extra benefits. This will create an additional burden on the corporation.
  • Environmental issues: refining causes a lot of contamination and waste that is poured into the environment. Some time due to contamination it will create environmental issues. And ruins the reputation of the company.
  • Operational locations: Activities of BPCL are restricted to India. BPCL can develop strategies to increase its presence in international markets.

Opportunities in the SWOT Analysis of BPCL – BPCL SWOT Analysis

  • Oil Well discovery: New oil well can be searched when the cost of petroleum goods may rise in the future. This is going to allow them more leverage.
  • Growing demand: Due to the increasing population demand for petrol, diesel, and cooking gas is increasing. This suggests that the demand is rising at a very high pace and that BPCL has the opportunity to tap this growing demand.
  • Joint Ventures and Acquisitions: BPCL can do joint ventures with other foreign companies and can also acquire companies to increase their reach and profits.
  • Global markets: They will increase their footprints in International Market. These markets can help the company to increase its profits.

Threats in the SWOT Analysis of BPCL – BPCL SWOT Analysis

  • Use of Electric Vehicles and Induction Cooktops: Use of Electric Vehicles and Induction cooktops can be a major threat to companies like BPCL.
  • Oil Price Fluctuations: Oil Prices are fluctuating this can led to decreased earnings.
  • Decrease of conventional energy use: the atmosphere is getting increasingly environmentally sustainable and conventional energy supplies are therefore rapidly depleting. People have taken this into consideration and have begun to migrate to non-conventional sources.
  • Intense Competition: BPCL is getting intense competition from HPCL, IOCL, and ONGC and some of the private companies like Reliance, Shell, and Essar.

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