SWOT Analysis of HDFC Bank [Step by Step Detailed SWOT]

SWOT Analysis of HDFC Bank focuses on Strength, Weakness, Opportunities, and Threats. Strength and weakness are internal factors and Opportunities and Threats are external factors. HDFC SWOT Analysis helps the bank to analyze its market potential and help bank to formulate strategies.

Established in Mumbai, Maharashtra, HDFC Bank Limited is an Indian banking and financial services organization.

swot analysis of hdfc bank
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Strengths in the SWOT analysis of HDFC Bank – HDFC Bank SWOT Analysis

  • HDFC bank has 5326 branches and 14996 ATMs and is the second largest private bank in India.
  • HDFC bank operates in 2825 Indian cities and has more than 800 telephone banking locations to service customers.
  • The bank’s ATM is available in Plus/cirus, Visa Electron/ Maestro, Visa/Master, and American Express domestic and international cards. That’s also another reason why the most famous card for shopping and online purchases is HDFC cards.
  • In contrast to other private banks, HDFC Bank has a high degree of customer loyalty.
  • HDFC has a low turnover rate and is one of the best places to work in the private banking industry.
  • HDFC has many recognition and awards by various financial ranking institutions such as Dun and Bradstreet, Financial Express, Euromoney awards for innovation, Finance Asia country awards, etc., it has won ‘Best Bank’ awards.
  • HDFC has large number financial advisors guiding customers for good investment options.
  • Financial position: HDFC Bank has a solid financial position with consecutive earnings over the last 5 years, along with accumulated income reserves that can be used to fund potential capital spending.
  • Has a broad asset base offering greater solvency.
  • Return on Capital Expenditure: In the past, HDFC Bank was able to effectively produce positive returns on the capital expenditure it spent on different ventures.
  • Trained Workforce: HDFC has a employee base of 104154 permanent full time employees. HDFC Bank has invested heavily in its workforce training, which has resulted in it hiring a significant number of professional and motivated workers.
  • Has a diverse workforce, with people of many ethnic, racial, cultural and educational backgrounds who help the organization bring in various ideas and methodologies to do things.
  • Revenue of HDFC Bank is 21 US billion Dollars.
  • Has trained and certified competent teamworkers.
  • Entering new markets: Creative teams from HDFC Bank have helped it to come up with new products and reach new markets. In the past it was successful, in most of the initiatives it took in new markets.
  • Social Media: HDFC Bank has a strong social media presence with over millions of followers on the three most prominent social networking platforms : Facebook , Twitter and Instagram. It has a high degree of customer engagement with low customer response time on those channels.
  • Website: HDFC Bank has a well-functioning and engaging website that attracts a huge amount of traffic and sales on the internet.
  • Product Portfolio: HDFC Bank has a broad selection of products and services.
  • HDFC Bank’s geography and location give it a cost advantage in serving its customers as compared with the competition. HDFC Bank products and services including retail banking, wholesale banking, auto loans, treasury, personal loans, two-wheeler loans, loans against property, lifestyle loan, consumer durable loan, pand credit cards.Payzapp and SmartBUY are HDFC Bank digital products.
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Weaknesses in the SWOT analysis of HDFC Bank – HDFC Bank SWOT Analysis

  • HDFC bank has no good presence in rural markets, where its direct competitor is expanding in the rural market as ICICI bank.
  • In rural areas, HDFC does not enjoy first-mover privileges. With respect to banking institutions, rural residents are hard-core loyalists.
  • HDFC lacks methods for effective marketing, such as ICICI.
  • The bank mainly works on high end consumers.
  • Any of the commodity groups in the bank lack performance and have very little market presence.
  • HDFC’s share prices frequently fluctuate, causing investors to feel confused.

Opportunities in the SWOT analysis of HDFC Bank – HDFC Bank SWOT Analysis

  • HDFC banks have stronger criteria of asset quality than government banks, so it is possible that earnings growth will accelerate.
  • Big enterprises and SMEs are rising at a very rapid rate. In terms of managing corporate salary accounts, HDFC has a strong record.
  • HDFC Bank has increased its portfolio of bad debts and, relative to government banks, the recovery of bad debts is high.
  • HDFC has really good overseas opportunities.
  • Greater scope due to a good financial role for investments and strategic partnerships.

Threats in the SWOT analysis of HDFC Bank – HDFC Bank SWOT Analysis

  • The non-performing assets (NPA) of HDFC rose from 0.18% to 0.20%. While it is a small improvement, it is not a positive indication for the bank’s financial health.
  • Non-banking financial firms and banks of the modern era are rising in India.
  • The HDFC is unlikely to increase its market share when a significant challenge is levied by ICICI.
  • In order to deal with private banks , government banks are seeking to restructure.
  • RBI has opened up to 74% to invest in the Indian market for overseas banks.
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"SWOT Analysis of HDFC Bank [Step by Step Detailed SWOT]." Projects4MBA [Online]. Available: https://www.projects4mba.com/swot-analysis-of-hdfc-bank/4669/. [Accessed: October 24, 2020]
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