SWOT Analysis of Hindustan Times [Explained]

SWOT Analysis of Hindustan Times focuses on the Strength, Weakness, Opportunities and Threats. Strength and Weakness are the internal factors and Opportunities and Threats are external factors.

SWOT Analysis is a tool to analyze Hindustan Times Market Position. SWOT Analysis is very helpful for the companies to formulate their present and future strategies.

Hindustan Times is closely connected with India’s fight for independence. The Hindustan Times, which was first launched, played an instrumental role in the period of pre-freedom. With a huge historical history to endorse it, with the largest circulation of 993,645 copies, the Hindustan Times is the industry leader in India even today.

The newspaper was started by fans of Congress and, thus, it has always been friendly to the Indian National Congress since its establishment and therefore entangled in numerous controversies. The paper was one of the first English newspapers of its day and was affiliated with great figures such as Madan Mohan Malaviya, K.M.Panikkar, Rubi Waston,C.F Andrews, etc.

Hindustan Times is reportedly owned by the Birla Group. In addition to the journal, a children’s magazine, Hindi publications, a website and a radio station are all operated by the company. In the northern areas of India, the paper has more circulation and is very popular there.

swot analysis of hindustan times

Strengths in the SWOT Analysis of Hindustan Times

In its variety of activities, strengths are described as what each organisation does best, which can give it an upper hand over its rivals. The attributes of Hindustan Times are as follows:

  • Paper history: The paper dating back to 1924 has a long history of fantastic individuals who have written papers about it. The paper’s rich history has made it a forerunner in India ‘s publishing room and made it closely connected to Indian sentiments.
  • Presence across channels: through its social media website desimartini.com, career portal shine.com and radio Fever 104 FM, Hindustan Times has a presence on most media channels. This meant that the HT brand was constantly noticeable to the buyer, which in turn strengthened the recall of the brand.
  • Reach: Among the old and young, the Hindustan Times is a famous newspaper. In North India, the newspaper is famous and has distribution in New Delhi , Mumbai , Kolkata, Lucknow, Patna, Ranchi, Chandigarh Bhopal, and Jaipur. This means that in these sections it has full reach and access to the viewer within.
  • Media Support: Because of the history it is synonymous with, the paper has a wide coverage and scope and is trustworthy. In addition, it enjoys large readership among all age groups and all of this has made it highly successful among advertisers, serving as its greatest strength.
  • Trained labor force: Hindustan Times has invested heavily in its workforce training, which has resulted in it hiring a significant number of professional and motivated workers.
  • Has a diverse workforce, with people of many ethnic , racial, cultural and educational backgrounds who help the organization bring in various ideas and methodologies to do things.
  • Social Media: Hindustan Times has a strong social media presence with over millions of followers on the three most prominent social networking platforms : Facebook , Twitter and Instagram. It has a high degree of customer engagement with low customer response time on those channels.
  • Website: Hindustan Times has a well-functioning and engaging website that attracts a huge amount of traffic and sales on the internet.
  • Hindustan Times has a well-established IT system which ensures its internal and external operations are successful.
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Weaknesses in the SWOT Analysis of Hindustan Times

  • Weaknesses are used to refer to places where change is needed by the organisation or the brand. Any of Hindustan Times’ main vulnerabilities are:
  • South India’s lack of leadership: While the Hindustan Times is a popular newspaper in the North, South India can not be said to be the same. This keeps it from becoming the country’s main news publication.
  • Pro-Congress strategy: Right from the outset, the newspaper that was launched by the Akalis to reach out to non-Punjabi readers had a clear Congress orientation. This has made it part of numerous scandals among other party supporters and dimmed its popularity.
  • Many ads in rival newspapers: for every publication, the sprint to the finish line is for how many ads it will garner. In this respect, the Hindustan Times lost the race to its nearest competitor, the Times of India.
  • Content compromise: Newspapers are actively trying to expand their readership and are thus in direct communication with what readers want. They also attempt to sensationalise incidents in a effort to remain in the race, and this, in fact, greatly affects the accuracy of the coverage. This consistency balance in the fight for quantities also has a dramatic effect on the newspaper.

Opportunities in the SWOT Analysis of Hindustan Times

  • Opportunities apply to all avenues that accompany the enterprise in the world on which it can focus to improve its returns. Many of the benefits include:
  • Sensationalization of events: The media now is robust and the press is at its height. Any news can be sensationalised regardless of whether it is minor or huge, and this provides tabloid fodder and provides a distribution boom for every fresh piece of juicy material.
  • More features, more revenue: Newspapers do their hardest to innovate to the highest possible degree. Part of this means introducing additional items, such as websites, entertainment news, comics, sports, etc., and each addition will mean more sources of revenue.
  • Long-term relationship building: Newspapers also thrive on brand loyalty for which they need to create a reader connexion. It is hard for the connexion to break once the bond is constructed. Hindustan Times has been able to establish a strong connexion with its readers over its history.
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Threats in the SWOT Analysis of Hindustan Times

Threats are those environmental factors that may be harmful to business development. Any of the menaces include:

  • Digital: In the eyes of the millennial generation, all on the Digital, including social media , television portals, blogs, and shopping, has almost replaced the newspaper. As compared to advertisements in newspapers, marketers now tend to go online and all this is expected to impact the industry at large.
  • Government Regulations for Newspapers can directly effect the company.
  • Emerging Competitors are also a major threat.

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"SWOT Analysis of Hindustan Times [Explained]." Projects4MBA [Online]. Available: https://www.projects4mba.com/swot-analysis-of-hindustan-times/4706/. [Accessed: October 24, 2020]

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