Marketing Mix of Acko General Insurance

Marketing Mix of Acko General Insurance focuses on 4Ps Product, Price, Place and Promotion. Acko General Insurance is an Indian general insurance company. Established in November 2016 , the company acquired its licence from Insurance regulatory and development Authority of India (IRDAI) on September 2017. Acko follows an online-led model and thus all the company’s operations are offered through the digital platform. Varun Dua, who serves as the Chief Executive Officer, founded Acko General Insurance. As of 2018, Acko has raised 274 crore rupees ($42 million) from Amazon, SAIF Partners, Catamaran Ventures and Accel Partners. Motor insurance, in-trip domestic insurance and smartphone insurance are the retail products sold by Acko General Insurance.

marketing mix of Acko General Insurance

Products in the Marketing Mix of Acko General Insurance

Acko General Insruance has the following Products:

  • Car Insurance
  • Bike Insurance
  • Health Insurance
  • Mobile Repair
  • TV and Appliances Repair

Company has tieups with Ola, Redbus, MakemyTrip, Rapido Passenger, Goibibo, Dunzo Passenger, Zoom Car, Abhibus, Happay, DriveU for travel and trip protection plans.

For Health Plans company has tieup with Practo+ and Niyo.
For Loan Payment Protect Plan company has tieup with AU Bank, HDB, Lendingkart, Zestmoney, MoneyTap and Kreditbee.

Company has also launched plans for COVID-19 Protection for Amazon Sellers, Rapido, Captain, Zomato, Dunzo Rider, etc.

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Place in the Marketing Mix of Acko General Insurance

Acko General Insurance has multiple channels for selling its policies. Acko is selling its policies through its branches. Insurance Advisors are also recruited by the company. Marketing Executives are trained to explain the features and benefits of Acko General Insurance. Acko is also selling its policies through Online Channel. Acko General Insurance has a simple claim settlement process.

Price in the Marketing Mix of Acko General Insurance

Premium depends on the Insurance Cover and Age of the Insurer. Acko General Insurance has competitive pricing and benefits as per the IRDA Regulations. Yearly and Monthly Premium Payment Options are available in the insurance policies of Acko General Insurance.

Promotion in the Marketing Mix of Acko General Insurance

Acko General Insurance is taking every possible measure to promote its policies. Acko General Insurance is using modern techniques for promoting its products and services. Online advertisements the company is using Google Ad Network and other Ad Networks. The company is using Facebook Marketing, Whatsapp Marketing, Tiktok Marketing for its promotion. Acko General Insurance is also advertising its products on Television, Print Media, and Magazines. It is also using Hoardings for promoting its products throughout the country. It is also promoting its products on various Social Media Platforms. These aggressive techniques are developing a good image among the customers of the company. Acko is also a Official Insurance Partner of Delhi Capitals

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Projects4MBA (October 24, 2020) Marketing Mix of Acko General Insurance. Retrieved from https://www.projects4mba.com/marketing-mix-of-acko-general-insurance/4655/.
"Marketing Mix of Acko General Insurance." Projects4MBA - October 24, 2020, https://www.projects4mba.com/marketing-mix-of-acko-general-insurance/4655/
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Projects4MBA - Marketing Mix of Acko General Insurance. [Internet]. [Accessed October 24, 2020]. Available from: https://www.projects4mba.com/marketing-mix-of-acko-general-insurance/4655/
"Marketing Mix of Acko General Insurance." Projects4MBA - Accessed October 24, 2020. https://www.projects4mba.com/marketing-mix-of-acko-general-insurance/4655/
"Marketing Mix of Acko General Insurance." Projects4MBA [Online]. Available: https://www.projects4mba.com/marketing-mix-of-acko-general-insurance/4655/. [Accessed: October 24, 2020]
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