Marketing Mix of Infosys – Infosys Marketing Mix

Marketing Mix of Infosys focuses on 4P’s Product, Place, Price, and Promotions. Infosys Limited is a multinational information technology, consultancy, and IT outsourcing company. Infosys has its office in Bangalore, and Karnataka, India.

Infosys has been ranked as the second-largest Indian software company with annual revenue of 12.78 Billion US Dollars in the year 2020. It is ranked in top revenue-based public companies in the world. With total assets of US$12.26 billion. Infosys is rated “A” by a Credit Rating company Standard & Poors.

marketing mix of infosys

Infosys was established in the year 1981 by its founder R. Narayan Murthy, N.S. Raghavan and Nandan Nilekani. Infosys has an employee base of 242,371. Infosys is one of the largest employers in the country.  And Infosys was also ranked as the largest employer in the US for H1- Business Visas.

Its main rivals are Wipro, Cognizant, and TCS.

Product in the Marketing Mix of Infosys – Infosys Marketing Mix

Infosys is a leading powerhouse of the IT Sector in providing IT-based business solutions to the customers. Infosys is providing offshore outsourcing & software services. Infosys offers assistance for designing new services and products, but also involved in innovations and formulating market strategies for its clients and in the digital world. Infosys clients are from various industries like:

  • Utilities
  • Transport Services
  • Motorcycle Manufacturers
  • Materials
  • Lifestyles
  • Business
  • Entertainment and Details
  • Insurance policy
  • Hospitality & Leisure
  • Haute Technology
  • Power
  • Healthcare
  • Discrete fabrication
  • Finance Companies
  • Manufacturing
  • Defense and Aeronautics
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One of its popular products is Finacle, which is a universal banking solution with different retail & corporate banking modules.

Its main services and products include:

  • NIA – Next Generation Integrated Artificial Intelligence Platform.
  • Infosys Consulting-a consulting service for global management.
  • Infosys Information Platform (IIP)-Platform for Analytics.
  • EdgeVerve Systems which includes Finacle global banking software.
  • Cloud Computing
  • Technologies Services
  • Digital Marketing.
  • Communication Systems
  • Software development
  • Software Maintenance
  • Independent validation services.

Place in the Marketing Mix of Infosys – Infosys Marketing Mix

Place of Operations is very important for a company like Infosys. It is one of the top IT companies based in Bengaluru,  Karnataka. Infosys has fulfilled the demands of a large number of clients spread across more than 50 countries around the world. Infosys has started its first US-based office in 1987 and in 1996 started its first European office in Milton Keynes, United Kingdom.

Infosys has offices throughout the world some of the offices are in Belgium, Australia, Sweden, China, Japan, and Germany. It has a broad global footprint which includes services through development centers and marketing and sales offices.

marketing mix of infosys-2

Infosys has also acquired many companies like

  • McCamish Systems, USA
  • Skava, USA
  • Noah-Consulting, USA
  • Skytree, USA
  • WongDoody, USA
  • Simplus, USA-AU
  • Expert Information Services, Australia
  • Portland Group, Australia
  • Panaya, Israel
  • Lodestone Holding AG, Switzerland
  • Brilliant Basics, UK
  • Stater N.V., Netherlands
  • Fluido Oy, Finland

Price in the Marketing Mix of Infosys – Infosys Marketing Mix

Infosys has been ranked as the second-largest Indian software company with annual revenue of 12.78 Billion US Dollars in the year 2020. It is ranked in top revenue-based public companies in the world. With total assets of US$12.26 billion. Infosys is rated “A” by a Credit Rating company Standard & Poors. Infosys has adopted a fair price strategy so customers can find their rates reasonably priced.

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Infosys has competitive advantages as it is based in India. The Indian economy has high skill rates and comparatively low labor costs. Infosys has always been interested in expanding its business far and wide and has therefore adopted a penetration pricing to reach a wider margin for its products and services. The company has to face regular competition from its rival companies and has therefore kept lower rates for various services and products than its competitors. It offers quality products and services at realistic rates and high-class services.

Promotions in the Marketing Mix of Infosys – Infosys Marketing Mix

Infosys is India’s most trusted and popular brand and has an impressive marketing campaign for products and services that are advertised in both electronic and print media. The business also has a web site that provides important information and data to interested parties. Infosys is included in the top 20 green-enterprises. Infosys has created an Infosys Foundation as a CSR initiative. Infosys foundation helps people in areas of rural development, education, culture, child labor, women empowerment, cleanliness, and health care.

Infosys has tie-up with most of the engineering colleges and IITs to recruit fresh brains. Infosys is promoting its products through Online Social Media and has a presence on Facebook, LinkedIn, etc. Infosys is always exploring opportunities between Infosys and academia through student trips, speaking engagements, and case studies. Infosys Limited which collaborated with several international and domestic universities and Institutes for innovation and research.

Infosys organizes Award Function for Indian Scientists, engineers, researchers and Social workers. 65 lakh rupees is the prize money given to the gold medallist of the event. Infosys is a respected global company due to its workplace friendly practices. Infosys has won National Awards for Excellence in Corporate Governance in the year 2000. Infosys was awarded as a Best Employer India for the year 2001. It was recognized as the most respected company of Indian origin.

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