In this article, I have tried to analyze the marketing mix of Apple iPhone. A smartphone range developed and sold by Apple Inc. All iPhone generations use Apple’s mobile operating system applications. The first-generation iPhone was launched on June 29, 2007, with the introduction of several updated hardware versions and various iOS updates. iPhone was…
Marketing Mix Articles
Marketing Mix of Apple Inc – Apple Marketing Mix
Marketing Mix of Apple Inc- Apple Marketing Mix 4Ps (Product, Price, Place, and Promotion) are presented in this article. Apple is a renowned technology company, known internationally for its emphasis on technical innovation. Steve Jobs ‘ visionary leadership had helped Apple take its first steps into global success and after him, now under Tim Cook’s…