MBA Projects | Projects for MBA
This article focuses on the Marketing Mix of ICICI Prudential Life Insurance. ICICI Prudential Life Insurance is a venture of ICICI Bank & Prudential. ICICI Prudential Life Insurance Limited has started its operations in the year 2001. ICICI Prudential Life Insurance Limited is the market leader in a Private Life Insurance company followed by SBI…
This article is on Marketing Mix of Procter & Gamble. P&G is one of the leading FMCG brands. There is a series of Procter & Gamble marketing strategies that helped the brand to flourish, such as product/service innovation, investment in marketing, customer experience, etc. Procter & Gamble has a marketing strategy that uses multiple platforms…
In the Marketing Mix of Patanjali Ayurved 4Ps product, place, price, and promotion are analyzed. There is a series of Patanjali marketing strategies that helped the brand to flourish, such as product/service innovation, investment in marketing, customer experience, etc. Patanjali Ayurved is an Indian FMCG Company, founded in 2006 by Acharya Balkrishna and Baba Ramdev….
Marketing Mix of Xiaomi analyzes 7Ps product, place, price, promotion, process, people, and physical evidence. There is a series of Xiaomi marketing strategies that helped the brand to flourish, such as product/service innovation, investment in marketing, customer experience, etc. Xiaomi is a Chinese electronics design and manufacturing company. The business was founded by Lei Jun…
Marketing Mix of Westside analyzes 4Ps of marketing mix which covers product, place, price, and promotion. There is a series of Westside marketing strategies that helped the brand to flourish, such as product/service innovation, investment in marketing, customer experience, etc. The product, place, price, and promotion used by Westside are elaborated in this article. Westside…
In this article, we have done the SWOT Analysis of Shoppers Stop. Shoppers Stop is an Indian retail store chain of 86 stores in 40 Indian cities. It was established in 1991, in Mumbai, India, where its headquarters is. located. K Raheja Corp Group owns shoppers stop. This retail chain has evolved from becoming a single…
In this article, we have done the SWOT Analysis of D-Mart. SWOT Analysis of D-Mart focuses on Strengths, Weakness, Opportunities, and Threats. D-Mart is an Indian focused commercial chain of hypermarkets and supermarkets. Under its umbrella, the chain that is a multi-category store offers a wide variety of items. Market goods, personal care products, groceries, home…
SWOT Big Bazaar Analysis examines Strengths, Weakness, Opportunities, and Threats. The strengths & weaknesses are internal factors and opportunities and threats are the external factors in the SWOT Analysis of Big Bazaar. SWOT Analysis is a validated management technique that allows a brand like Big Bazaar to measure its business & results relative to competitors…
Marketing Mix of Big Bazaar analyzes 7Ps of service marketing mix which covers product, place, price, promotion, people, physical evidence, and process. There is a series of big bazaar marketing strategies that helped the brand to flourish, such as product/service innovation, investment in marketing, customer experience, etc. Marketing strategy helps businesses to meet business objectives…
This Article Discuss Guerrilla Marketing. Guerrilla marketing is a promotional technique in which a company uses surprise and/or unorthodox methods to advertise a service or product. It is a type of commercial. Guerrilla marketing appears to be cheaper than traditional marketing. The concept of Guerrilla Marketing was proposed by Jay Conrad Levinson was popularized in…