Marketing Mix Articles

Marketing Mix of Bajaj Auto Limited elaborates 7Ps – product, place, price, promotion, process, people, and physical evidence. Bajaj Auto Limited is the largest two-wheeler and three-wheeler manufacturing Indian Multinational company. Bajaj Auto Limited is headquartered in Pune, Maharashtra. Bajaj Auto manufactures bikes, scooters, and three-wheeler. Bajaj auto was established by Jamnalal Bajaj in 1945…

Marketing Mix of Edelweiss Tokio Life Insurance focuses on 4Ps Product, Price, Place and Promotion.  Edelweiss Tokio Life Insurance was established in 1996 by the joint venture of Edelweiss and Tokio Marine. Tokio Marine has a 26% stake and Edelweiss has a 74% stake in the company. Tokio Marine is a famous life insurance company…

Marketing Mix of Amul focuses on 4Ps Product, Place, Price, and Promotion. Marketing Mix is a framework which helps Amul to decide its Product, Price, Promotion and Distribution Strategy. Amul is definitely an “Amoolya” brand. Amoolya in Hindi means something which is invaluable or priceless. Amul has marked its presence in almost every corner of…

Marketing Mix of Kotak Life Insurance focuses on 4Ps Product, Price, Place and Promotion. Kotak Life Insurance is a fully owned subsidiary of Kotak Mahindra Bank. Kotak Life Insurance was founded in the year 2001. Kotak Life Insurance is one of the leading Insurance companies in India. Kotak Life Insurance is in safe hands of…

Marketing Mix of Birla Sun Life Insurance focuses on 4Ps Product, Price, Place and Promotion. Aditya Birla Sun Life Insurance is one of the largest insurance companies. It was founded in the year 2000 and was a joint venture between Sun Life Financial Inc and Aditya Birla Group, two trusted global brands. Aditya Birla Sun…

Marketing Mix of Acko General Insurance focuses on 4Ps Product, Price, Place and Promotion. Acko General Insurance is an Indian general insurance company. Established in November 2016 , the company acquired its licence from Insurance regulatory and development Authority of India (IRDAI) on September 2017. Acko follows an online-led model and thus all the company’s…

In this article, we will discuss the Marketing Mix of Allianz. Allianz SE is a multinational company involved in insurance and asset management business. It is among the top companies in the world. It is ranked as the largest financial service company according to Forbes Magazine. Products in the Marketing Mix of Allianz Unit Linked…

This article focuses on the Marketing Mix of HDFC Life Insurance. HDFC Life Insurance is a venture between HDFC Ltd. and Standard Life. HDFC Ltd has a stake of 51.4% and Standard Life has a stake of 12.3% and rest of the stake. Remaining equity are hold by public. HDFC Life Insurance Limited has started…

Marketing Mix of Infosys focuses on 4P’s Product, Place, Price, and Promotions. Infosys Limited is a multinational information technology, consultancy, and IT outsourcing company. Infosys has its office in Bangalore, and Karnataka, India. Infosys has been ranked as the second-largest Indian software company with annual revenue of 12.78 Billion US Dollars in the year 2020….

This article is on the Marketing Mix of Life Insurance Corporation of India (LIC) – LIC Marketing Mix. Life Insurance Corporation of India (LIC) is an Indian Insurance and investment company. LIC is having the largest customer base. Customers have full trust in the LIC of India. LIC is the largest insurance company is an…