Marketing Mix of Edelweiss Tokio Life Insurance [Ultimate Guide]

Marketing Mix of Edelweiss Tokio Life Insurance focuses on 4Ps Product, Price, Place and Promotion.  Edelweiss Tokio Life Insurance was established in 1996 by the joint venture of Edelweiss and Tokio Marine. Tokio Marine has a 26% stake and Edelweiss has a 74% stake in the company. Tokio Marine is a famous life insurance company from Japan and Edelweiss is one of the largest financial service companies.

marketing mix of edelweiss tokio life insurance

Products in the Marketing Mix of Edelweiss Tokio Life Insurance

Edelweiss Tokio has insurance plans for everyone. Some of the important products in the marketing mix of Edelweiss Tokio Life Insurance are listed below:

Term Insurance Plans

  • Edelweiss Tokio Protection Plan
  • Edelweiss Tokio Life Simply Protect
  • Edelweiss Tokio Life MyLife+
  • Edelweiss Tokio Life Total Secure+

Money Back Plans

  • Edelweiss Tokio Income Replacement
  • Edelweiss Tokio Life Milestones Plan

Unit Linked Insurance Plans – ULIPs

  • Edelweiss Tokio Life Wealth Ultima
  • Edelweiss Tokio Life Wealth Plus
  • Edelweiss Tokio Life Wealth Enhancement Ace Plan
  • Edelweiss Tokio Wealth Accumulation Accelerated Cover
  • Edelweiss Tokio Life Wealth Accumulation (Privilege) Plan
  • Edelweiss Tokio Wealth Accumulation (Cover Plus)

Health Insurance Plan

  • Edelweiss Tokio Life CritiCare+ Plan

Endowment Plans

  • Edelweiss Tokio Life Wealth Builder
  • Edelweiss Tokio Life POS Saral Nivesh
  • Edelweiss Tokio Life Milestones Plan
  • Edelweiss Tokio Life Guaranteed Income Plan
  • Edelweiss Tokio Life Dhan Labh
  • Edelweiss Tokio Life GCAP
  • Edelweiss Tokio Life Safe N Sure Plan
  • Edelweiss Tokio Life Single Pay Endowment Assurance Plan

Child Insurance Plan

  • Edelweiss Tokio Life EduSave Plan

Pension Plans

  • Edelweiss Tokio Life Cash Income
  • Edelweiss Tokio Life Easy Pension
  • Edelweiss Tokio Life Immediate Annuity Plan
  • Edelweiss Tokio Life Pension Plan
  • Edelweiss Tokio Life Triple Advantage Plan
  • Edelweiss Tokio Life Cashflow Protection Plus

Place in the Marketing Mix of Edelweiss Tokio Life Insurance

The secret to successful performance is each organisation’s service delivery strategy. Edelweiss Tokio Life Insurance has 51723 insurance advisors. Edelweiss Tokio Life Insurance has 121 branches and presents in 90 cities. Edelweiss is giving good commission to its advisors for promoting their products.Won Various awards like Best Life Insurer Award, also won an innovation award for wealth Ultima.Quality of Services and Schemes is the key to Edelweiss Tokio Life Insurance’s success. Edelweiss Tokio Life Insurance has a customer-centric approach. Edelweiss Tokio Life Insurance can launch new insurance partnerships with Banks for selling its policies. Recruitment of New Insurance Advisors can also bring business to the organization.

There are different channels for Edelweiss Tokio Life to market its policies. Edelweiss Tokio Life, through its subsidiaries, sells its strategies. Insurance Consultants are also employed by the agency. Bancassurance is also a channel for the products to be sold. In order to sell its products, Edelweiss Tokio Life has branches across the country. To explain the attributes and benefits of Edelweiss Tokio Life Insurance, marketing executives are trained. Edelweiss Tokio Life sells its policies through an online portal as well. Edelweiss Tokio Life provides a clear method of dispute arbitration.

Price in the Marketing Mix of Edelweiss Tokio Life Insurance

The premium depends on the cover and age of the insurer. The insurance premium of Edelweiss Tokio Life Insurance is very competitive. Various type of Premium payment options is available in Edelweiss Tokio Life Insurance. The insurance plans of Edelweiss Tokio Life Insurance offer Annual and Monthly Premium Payment Options.

Promotions in the Marketing Mix of Edelweiss Tokio Life Insurance

To promote its policies, Edelweiss Tokio is taking every possible action. For the marketing of its products and services, Edelweiss Tokio Insurance employs new techniques. The company is using Google Ad Network and other ad networks. For its advertising, the business uses Facebook Marketing, and Whatsapp Marketing. Edelweiss Tokio also advertises its products on TV, print papers, and magazine items. Company is taking every possible methods to promote its products.

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