SWOT Analysis of Accenture focuses on Strength, Weakness, Opportunity, and Threats. Strength and Weakness are internal factors and Opportunities and Threats are external factors.
Accenture is one of the world’s largest consultancy company, and known for its four best-performing arms. Strategy for Accenture, Accenture Multimedia, Accenture Technologies and Accenture Operations. The business offers consultancy, infrastructure and outsourcing services to executives. Here’s the SWOT review of Accenture.
Strengths in the SWOT Analysis of Accenture – Accenture SWOT Analysis
- The world’s largest consultancy company: in terms of sales, it is the world’s largest consulting firm based primarily on IT and business consulting. It has excellent corporate practices & uncompromising high-performance expectations.
- Strong Partner: it has a wide customer base with some of the biggest corporations including Accenture as their advisors. Almost 90 out of a fortune top 100 firms & more than three quarters of a fortune global 500 companies have Accenture as a consultancy company.
- Service Delivery Network: Accenture has a global delivery network in more than 200 cities, 56 countries and 390,000 dedicated employees working continuously to ensure good service delivery to end-customers.
- Client Oriented Processes: Good corporate partnerships & customer-focused strategy Accenture lets them build industry-based, sustainable value for their advisory partners.
- Continuous improvement: Like Kaizen of Toyota, Accenture is constantly looking to improve its skills, to recruit a stronger and more skilled workforce, while balancing its commitment to end-users.
- Various capabilities: through its five operational units, including Marketing, Media & Telecommunications, Financial Services , Health & Public Services and Product Expertise, it has established a range of skills within its staff. Dedicated and qualified personnel for each vertical is what makes Accenture distinct from the others.
- Expertise: With its client base ranging from hospitals and manufacturing to IT services, Accenture has a lot of experience and skill behind it in getting things done. As a result, Accenture has been a “specialist” or “expert” through various sectors.
- Return on Capital Expenditure: In the past, Accenture was able to effectively produce positive returns on the capital expenditure it spent on different ventures.
- Automation: has enabled more effective resource utilization and cost reduction from various stages of production. It also enables its goods to be consistent in quality, and offers the flexibility to scale up and scale down production as per market demand.
- Trained labor force: Accenture has invested heavily in its workforce training, which has resulted in it hiring a significant number of professional and motivated workers.
- Has a diverse workforce, with people of many ethnic , racial, cultural and educational backgrounds who help the organization bring in various ideas and methodologies to do things.
- Has trained and certified competent team-workers.
- Entering new markets: Creative teams from Accenture have helped it to come up with new products and reach new markets. In the past it was successful, in most of the initiatives it took in new markets.
- Product Portfolio: Accenture has a broad selection of products where it sells products in a wide variety of categories. It has a range of exclusive product deals which competitors don’t have.
Weaknesses in the SWOT Analysis of Accenture – Accenture SWOT Analysis
- Lack of coordination: Accenture has 19 corporate divisions operating collaboratively with and with customers. This leads to conflict due to a lack of internal coordination.
- Dependency on its consultancy business: while its company is in management consulting, technology & BPO, the consulting portion is the key source of income for Accenture. This can be costly for the company in the long term, because operating such a massive project allows the business to be ready for poor financial days.
Opportunities in the SWOT Analysis of Accenture – Accenture SWOT Analysis
- Business expansion: By approaching small and medium-sized enterprises and spreading to other developing economies (Market Development), Accenture will increase its revenue even more.
- Acquisitions: Accenture recently purchased ‘Gaspo,’ an analytical tool company based in Brazil. It has acquired Agilex technology, a supplier of software & IT services to the U.S. government. It’s departments. Such acquisitions can increase the analytical strength of Accenture, thus allowing it to grow.
- Relying on other companies: relying more on technologies & BPO, and making sales equal to outsourcing, will allow the company to enter the market much further. This diversification would also offer a cushion through difficult financial times.
Threats in the SWOT Analysis of Accenture – Accenture SWOT Analysis
- Competition: intense competition from IT giants such as IBM, Capgemeni, Infosys is a matter of concern to the firm.
- Poor financial times: it was challenging for the company after the crisis due to over-reliability on premium customers. The large companies were the first to have been seriously impacted by the financial crisis. That’s why the sales of Accenture decreased.
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