SWOT Analysis of Edelweiss Tokio Life Insurance [SWOT Matrix]

SWOT Analysis of the Edelweiss Tokio Life Insurance analyses the strengths, weaknesses, opportunities & threats. Edelweiss Tokio Life Insurance is a Leading Life Insurance Company in India.

Edelweiss Tokio Life Insurance was established in 1996 by the joint venture of Edelweiss and Tokio Marine. Tokio Marine has a 26% stake and Edelweiss has a 74% stake in the company. Tokio Marine is a famous life insurance company from Japan and Edelweiss is one of the largest financial service companies.

This article on the SWOT Analysis of Edelweiss Life Insurance can help the company to do an internal and external analysis. Edelweiss Life Insurance has 121 offices in 90 cities across the country. The company is known for its good commission structure and products. The company has a customer-centric approach for resolving the grievances of the customers.

swot analysis of Edelweiss Tokio Life Insurance

Strengths in the SWOT Analysis of Edelweiss Tokio Life Insurance – Edelweiss Tokio Life Insurance SWOt Analysis

  • Claim Settlement: Claim settlement Ratio of Edelweiss Tokio Life Insurance is 83.44%. The claim settlement process of Edelweiss Tokio Life Insurance is very simple.
  • Branch and Advisor Network: Edelweiss Tokio Life Insurance has 51723 insurance advisors. Edelweiss Tokio Life Insurance has 121 branches and presents in 90 cities. Edelweiss is giving good commission to its advisors for promoting their products.
  • Brand Ambassador: Brand Ambassador of Edelweiss Tokio Life Insurance is Saina Nehwal. Edelweiss Tokio Life Insurance is also the insurer of the Indian Olympics team.
  • Awards and Recognition: Won Various awards like Best Life Insurer Award, also won an innovation award for wealth Ultima.
  • Service Quality: Quality of Services and Schemes is the key to Edelweiss Tokio Life Insurance’s success. Edelweiss Tokio Life Insurance has a customer-centric approach.
  • Premium: The insurance premium of Edelweiss Tokio Life Insurance is very competitive. Various type of Premium payment options is available in Edelweiss Tokio Life Insurance.
  • Training: Company has state of art infrastructure for training employees and advisors. Edelweiss Tokio Life Insurance is giving special emphasis on the Training of Employees and advisors.

Weaknesses in the SWOT Analysis of Edelweiss Tokio Life Insurance – Edelweiss Tokio Life Insurance SWOT Analysis

  • Brand Recognition: Edelweiss Tokio Life Insurance cannot establish its brand recognition like LIC. 
  • Operating Cost: There are high operating costs and administrative costs for Edelweiss Tokio Life Insurance. The operating expenses of the company is increasing due to business expansion.
  • Insurance Consultant: Less Command over Insurance Consultants. Before selling the policies some advisors do not provide accurate details about the policies.
  • Attrition Rate: The Attrition rate of employees and advisors is high which increases the operational cost of the company.

Opportunities in the SWOT Analysis of Edelweiss Tokio Life Insurance – Edelweiss Tokio Life Insurance SWOT Analysis

  • Insurance as per Customer’s Needs: Edelweiss Tokio Life Insurance can develop strategies for promoting and introducing new products according to customer’s needs.
  • Multiple Benefits: Customers are also attracted by unit Linked Insurance Policies because of the multiple benefits of insurance + investment.   Edelweiss Tokio Life Insurance will take this opportunity aggressively and has designed ULIPS for everyone.
  • Population: India’s population is increasing fast, and the insurable population is still too high and not adequately covered and the business on the Indian market thus enjoys tremendous opportunities.
  • Partnership with Banks for Bancassurance: Edelweiss Tokio Life Insurance can launch new insurance partnerships with Banks for selling its policies.
  • Social Media Marketing: Company can use Social Media Marketing Platforms to promote its products.
  • Insurance Advisor: Recruitment of New Insurance Advisors can also bring business to the organization.

Threats in the SWOT Analysis of Edelweiss Tokio Life Insurance – Edelweiss Tokio Life Insurance SWOT Analysis

  • Economic Instability: There is a high degree of economic instability that has a direct effect on the business.
  • Intense Competition: There is a touch competition between Insurance companies in India. Insurance companies are offering a competitive premium to be paid for Insurance Policies. This can be a major threat in the SWOT Analysis of Edelweiss Tokio Life Insurance.
  • IRDA Regulations: Insurance is regulated by IRDA and Edelweiss Tokio Life Insurance has to comply with the policies and regulations of IRDA.
  • New Entrants: New Entrants are the Major Threat to Edelweiss Tokio Life Insurance.
  • Employee Attrition: Employees leaving the company is also a major threat to the company.

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(October 25, 2021) SWOT Analysis of Edelweiss Tokio Life Insurance [SWOT Matrix]. Retrieved from https://www.projects4mba.com/swot-analysis-of-edelweiss-tokio/5108/.
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"SWOT Analysis of Edelweiss Tokio Life Insurance [SWOT Matrix]." - Accessed October 25, 2021. https://www.projects4mba.com/swot-analysis-of-edelweiss-tokio/5108/
"SWOT Analysis of Edelweiss Tokio Life Insurance [SWOT Matrix]." [Online]. Available: https://www.projects4mba.com/swot-analysis-of-edelweiss-tokio/5108/. [Accessed: October 25, 2021]