This Article Discuss Guerrilla Marketing. Guerrilla marketing is a promotional technique in which a company uses surprise and/or unorthodox methods to advertise a service or product. It is a type of commercial. Guerrilla marketing appears to be cheaper than traditional marketing. The concept of Guerrilla Marketing was proposed by Jay Conrad Levinson was popularized in…
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Marketing Strategy of Swiggy – Swiggy Marketing Strategy
Marketing Strategy of Swiggy – Swiggy Marketing Strategy is discussed in this article. In the year 2014 Swiggy was founded by Sriharsha Majety, Rahul Jasmine, and Nandan Reddy. It is online service delivery and food ordering system and has its headquarters in Bengaluru, Karnataka. It operates in major Indian cities including Bangalore, Bhopal, Indore, Chandigarh,…
Marketing Mix of ICICI Bank [Step by Step Guide]
This article is on the Marketing Mix of ICICI Bank. ICICI Bank (Industrial Credit and Investment Corporation of India) is the largest Indian Private Bank. In India, this global bank boasts in terms of market capitalization and its reserves being the second biggest. This bank was founded in the year 1994. The new chairman of…
SWOT Analysis of ICICI Bank – ICICI Bank SWOT Analysis
This article is on the SWOT Analysis of ICICI Bank – ICICI Bank SWOT Analysis. The strengths and weaknesses in the SWOT Analysis of ICICI Bank are the internal factors while the external factors are opportunities and threats. SWOT Analysis is a tested management tool that enables a brand such as ICICI Bank to compare…
SWOT Analysis of BHEL (Bharat Heavy Electricals Limited)
This article is on the SWOT Analysis of BHEL (Bharat Heavy Electricals Limited). BHEL is an electrical equipment industry that was established in 1964 and has its headquarters in New Delhi, India. It is owned and established by the Government of India (GOI). BHEL has been awarded by Maharatna Status by the Government of India….
Most Expensive Cars In The World
Everyone wants to buy the most luxurious and the most expensive cars in the World. Ranking of 20 Most Expensive Cars in the World is done according to their prices. The following list of cars and statistics has been collected from different sources across the internet and websites of their respective manufacturers. These are the…
Impact of COVID-19 on Indian Economy
This article focuses on the Impact of COVID-19 on Indian Economy. Because of COVID-19, up to 53 percent of companies in India will be affected. Specific companies such as hotels and airlines are slashing salaries and laying off employees. An annual loss of 3,000 crores (US$ 420 million) has been reported in the live events…
Automobile Industry in India – Indian Automobile Industry
This article focuses on the Automobile Industry in India. India is the fourth largest automobile market with sales rising to 3.99 million units with an average growth rate of 8.3% yearly. India is the seventh biggest commercial vehicle producer. The segment of Two Wheelers dominates the market in volume, due to the growing middle class…
Nike Marketing Mix – Marketing Mix of Nike
Nike Marketing Mix or Marketing Mix of Nike defines athletic footwear, apparel and equipment business profitability, and growth. The marketing mix for a company refers to the techniques and methods used for executing the marketing campaign based on products, price, place, and promotions (4Ps). Nike marketing mix includes fitness products. The company, for example, is…
Marketing Mix of Samsung – Samsung marketing mix (7Ps)
This article presents the Marketing mix of Samsung. The marketing mix comprises attributes of a marketing mix consisting of product, place, price, promotion, process, people and physical evidence. The marketing experts are using this tool. The marketing mix plays a significant role in deciding the services and products offer. Samsung’s Marketing Mix analyzes brand and…